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Category: Search Engine Optimization

Newsletters

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Offer articles to places like ezine publishers that archive all their ezines. The best part is that the links stay live often for many many years in their archives.

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Social Bookmarking

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Make it easy and offer your visitors to social bookmark your website, creating very important links that the search engines value. There are plenty of great and free social bookmarking widgets available. The search engines will love you for it.

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Deep linking

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Be certain you have links coming in to as many pages on your website as possible. What does it tell a search engine like Google when other web sites are linking to different pages with your site? That you clearly have lots of worthwhile content. What does it tell a search engine like Google that […]

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Be BOLD!

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Try to use the tags around some of your keywords. Try to do this on each page. Do NOT use them every time the keyword appears. Once or twice is more than plenty. The search engines look for that.

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Maximize Page Content

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The power of using keywords also extends to the content on your web pages. Although the page copy doesn’t appear in the Google search results, Google will certainly index this content to make sure that it matches up with your page title and page descriptions. You are going to want at least 300 to 400 […]

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Page Description SEO tip

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When you are looking at any search result in Google, the non-bold text that is under the page title is the “page description.” Google allows you to use 155 characters for your page description. It uses the same rules as the page titles, but try to also think of these 155 characters as small mini-ads […]

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Keywords and Links

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Yes, people don’t realize it but try to link your “keywords”. It really does matter to Google, Yahoo and MSN. So remember that a link to your site or even within your site that is hyper-linked as a keyword is much much more valuable than just a hyper-link that says something like “click here” or […]

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Your Title for your website

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Page titles appear as the headline in the search engine results. You should have page titles that are both very relevant to what’s on your page, as well as keyword rich. The top search engines allow you to use up to 70 characters in your page title, so maximize that real estate as best you […]

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Link Power

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Get as many links as you can to your website, from other websites. These are often called, “inbound links,” and all the search engines and specially Google loves them. When other websites have a link to your website, the search engines are more likely to see your website as authoritative and more important. This means […]

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SEO Basic tip for Google

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The most important word to remember is, “keywords.” Think of keywords as search engine magnets. The more relevant keywords you have for your marketing campaign, in the right places on your pages, the more power you are giving Google to find your website and have it appear in search results.

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